Lips LPN Blog

Lip Products “Rooted” in Impact: Rooted Beauty Lip Butters

If there is one thing that I love, it is business that is rooted in making a difference. Social entrepreneurship (businesses that operate based on a social mission, while also sustaining a viable business model) is something I have been very enthusiastic about since I started studying business a while back, so it is no wonder that when Rooted Beauty contacted me about their all natural, gluten-free lip butters I jumped at the chance to share them with you. I am so excited to feature the story behind these wonderful lip butters and the real women who are impacted by every purchase.

The Story Behind Rooted Beauty – Making an Impact

The idea of purchasing a lip butter that helps women around the world may sound like a lofty one, but that is exactly what Rooted Beauty is doing. Rooted Beauty funds what is called the Women2Women project. Through partnering with organizations RB is helping to lift women from extreme poverty, abuse and sex trafficking. A portion of profits generated from the sale of each product is redistributed to specific projects that will help real women become self-sustainable members of society.

Once a project is complete, a new woman’s project will be tied to the product, creating a cycle of ongoing impact. Check out current projects here.

Rooted Beauty partners with organizations that help enable women to escape poverty and prostitution through gainful employment. You can read about their partners and what they do on their respective sites here: Daughters of Cambodia, Evangelical Fellowship International & NightLight.

Rooted Beauty Lip Butters

Each lip butter has a story tied to it, and is tied to a specific project… but beyond that, they come in biodegradable tubes. They’re actually made from 100% post-consumer recycled paper and compost within 2 weeks!

Razz Lime: Project Ari

The products themselves are lovely and natural – made from Butyrosperum Parkii Butter (Shea Butter), Cera Alba (Beeswax), Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Elaeis Guineensis (Palm) Butter, Honey, Natural Flavor, Citrus Medica Limonum (Lemon) Oil and Citrus Aurantifolia (Lime) Oil – but what I really love is the story behind each product. When you buy RazzLime you are helping Ari to repair her home so she can remain out of the sex trade and continue to make jewellery to support her family.

Passionfruit: Project Gami

Passionfruit lip conditioner made from Cera Alba (Beeswax), Helianthus Annuus (Sunflower Oil), Butyrospermum Parkii (Shea Butter), Theobroma Cocoa (Cocoa Butter), Natural Passionfruit Flavor and Tocopherol (Vitamin E) helps Gami receive medical care while she learns to sustain her own business of selling toys.

Orange Vanilla: Project Bella

Orange Vanilla is a fantastic flavour and lovely scent, but beyond that, each purchase helps Bela learn more advanced cooking skills so that she may progress in her work as a chef. This new work has enabled her to leave the sex trade and make a sustainable living on her own. Purchasing Orange Vanilla helps her receive the training she needs.

You Can Support: Just Shop!

You can pick up Rooted Beauty on their online shop for $4.99 each – a small price to pay when you consider how much good you’re spreading far and wide. You can also use their Store Locator to check out nearby shops if you prefer the tactile route ;)

While I’ve tried all of the flavours, I can’t say I have a favourite. My recommendation is to read the stories and choose based on what speaks to you… or, just try all three!

Make an impact with your beauty routine!



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  • Lynne Murphy

    I love this! What a wonderful business model, way to give back and also empower women. Thank you for sharing.

  • Sheila

    Hi love your posts, just wanted to tell you about my favourite night-time lipbalm it’s by a company called Hurraw and it’s vegan, raw and organic, called Moon Balm. I can’t live without it and think you would love it too.

    • Just did a quick google search and looks like a must-try. Thanks for the heads up Sheila! X

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